In a recent Warrior Forum Post, John Taylor, is one of the brightest marketing I know, has a question about the levying of charges for its members. T a monthly fee or for a time, a life of payment? Interesting question, because there is no right or wrong answer. Whatever can work, or … offers two options. That is feasible and safe. Anyway, this article not to know what John Taylor. It is a glossy and marketing, you will find the solution. This article is for determining the structure of the price for a product, be it an ebook, membership site or whatever. It is hoped that these words of wisdom gives you a source of inspiration.
The first thing you have to do when deciding on a structure of the price is to your competition. Whether we like it or not, the fact that the competition will have a huge impact on what you are going to do pay for your product or service. For example, if a site for competition loaded, $ 30 per month for its service, would you crazy to try to take into account $ 60 per month, unless your service is so much the better. You have to be an appropriate structure, the price will be competitive, or you go without business. So easy it is.
The next thing you must look at what is in the best interests of your customers. In the case of John Taylor in the area, primarily in this context. If you pay a monthly fee, for example, that $ 30 per month, and you have your service affordable, at least on a monthly basis for almost everyone. The problem is, over time, these payments of up to $ 30 May and leave the member during the time when they do not see the results immediately. On the other hand, if a $ 197 payment May at someone to be everything to one shot, and also for the person who the fund is an excellent opportunity to save money long term. So you can see, there are advantages and disadvantages of each.
Too many times, the price ultimately destroyed, a very good product because it is bad. Then please make sure you think your carefully structure for what price ever your product or service.
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